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The web site shoes.madeinitaly.org had the following in the homepage, "100 Made in Italy Garantito." I noticed that the webpage stated " Shoes Made in Italy, Scarpe Made in Italy." They also said " I Shoes Made in Italy. Ovvero le scarpe sono un tipo di calzatura, ovvero un oggetto da far indossare al piede, di cui riprende la forma. Si differenzia da uno stivale in quanto non copre la caviglia. Nel medioevo la popolazione comune portava scarpe di legno zoccoli, di pelle o semplici pezze di stoffa che venivano avvolte intorno al piede." The meta header had shoes made in italy as the first optimized keyword. This keyword is followed by scarpe, made in italy, and calzature which isn't as important as shoes made in italy.